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How to Create Deep Links to Instagram Posts, Reels, or Hashtags

Deep linking allows marketers to open Instagram content directly in the Instagram app instead of the mobile web browser.

Steps

1. Copy the Instagram URL

Navigate to the Instagram post, reel, or hashtag page and copy the URL.

2. Paste the link into URLgenius

Paste the link into the URLgenius link creator.

The platform will automatically detect the Instagram destination.

3. Generate the deep link

Click Compose to generate the URLgenius deep link.

4. Test the link

Test your deep link by:

  • Sending it to your phone

  • Scanning the QR code

  • Opening it from a social media app

5. Brand the link (optional)

You can configure branded domains using a CNAME record.

Example Use Cases

  • Instagram ads

  • Influencer campaigns

  • Social media promotions

  • QR codes on packaging