Meta Ads + URLgenius
Recommended Set up and UTM Best Practices for Meta Ads
1. URLgenius Link (Clean URL)
Your URLgenius link should NOT contain any UTM parameters.
Example (correct):
https://urlgeni.us/amazon/yourlink/
**note - add / at the end of the composer url you are entering
Avoid (incorrect):
https://urlgeni.us/amazon/yourlink?utm_source=facebook&utm_campaign=...
URLgenius should be used strictly for:
- Routing
- Deep linking
Retailer / attribution links
2. Meta Ads Manager → URL Parameters
All UTMs should be applied only in Meta Ads Manager using the URL Parameters field.
Standard UTM Template:
utm_source=facebook
&utm_medium=paid_social
&utm_campaign=
&utm_content=
&utm_term=
***Macros are not supported
