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Meta Ads + URLgenius

Recommended Set up and UTM Best Practices for Meta Ads

1. URLgenius Link (Clean URL)

Your URLgenius link should NOT contain any UTM parameters.

Example (correct):

https://urlgeni.us/amazon/yourlink/
**note - add / at the end of the composer url you are entering 

Avoid (incorrect):

https://urlgeni.us/amazon/yourlink?utm_source=facebook&utm_campaign=...

URLgenius should be used strictly for:

  • Routing
  • Deep linking
    Retailer / attribution links

2. Meta Ads Manager → URL Parameters

All UTMs should be applied only in Meta Ads Manager using the URL Parameters field.

Standard UTM Template:

utm_source=facebook

&utm_medium=paid_social

&utm_campaign=

&utm_content=

&utm_term=


***Macros are not supported 

Screenshot 2026-02-12 at 12.10.18 PM