---
title: How to View Link Analytics in the URLgenius iOS App
description: Learn how to use Global Insights in the URLgenius iOS app to track link performance and engagement.
---

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1. [URLgenius Knowledge Base](https://go.urlgenius.com/?hsLang=en)
2. [iOS App](https://go.urlgenius.com/ios-app?hsLang=en)

# How to View Link Analytics in the URLgenius iOS App

## Use Global Insights to see how your links are performing at a glance.

Use **Global Insights** to get a quick view of how your URLgenius links are performing.

**Open Global Insights:**

1. Tap the **analytics icon** in the navigation bar.
2. At the top of the page, select the reporting period you want to review: **Today**, **Past Week**, **Past Month**, or **Custom**.

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**Understand your metrics:**

- **Links Created** — the number of links created during the selected date range.
- **Active Links** — links that received activity during the selected period. Also shows average clicks per active link.
- **Unique Visitors** — the number of unique visitors associated with your links, along with average visitors per link.
- **Unique Clicks** — unique click activity across your links, along with average clicks per visitor.

**Clicks vs. Visits:** Use the **Clicks** and **Visits** controls to change the data displayed in the Audience Engagement chart. This makes it easy to see engagement trends over the selected reporting period without needing to open individual links.

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