---
title: What Is a Choice Page?
description: Learn what a Choice Page is and how it lets your customers choose to open a link in the app or in their browser.
---

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# What Is a Choice Page?

## Let visitors decide for themselves whether to open your link in the app or in their browser.

A **Choice Page** gives the person clicking your link a simple decision: **Open In App** or **Open In Browser** — rather than URLgenius automatically routing them to one or the other.

**![](https://go.urlgenius.com/hs-fs/hubfs/image-png-Sep-28-2026-03-48-03-0356-PM.png?width=418&height=298&name=image-png-Sep-28-2026-03-48-03-0356-PM.png)**

**When this is useful**

A Choice Page is a good fit when you want to give your audience control over their own experience — for example, if some of your customers prefer browsing on the web even when they have the app installed, or if you want to avoid assumptions about which experience someone wants.

**How to turn it on**

Choice Page is enabled on the account level by our team, not through a self-service toggle in your account settings. **Contact support** to have Choice Page turned on (or off) for your account.

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